Another main advantage for retailers is the ability to rapidly swap suppliers and vendors without disrupting customers’ shopping experience. Consumers find a product of interest by visiting the web site of the retailer instantly or by looking among different distributors utilizing a shopping search engine. A “checkout” process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if essential. Some stores permit shoppers to enroll in a permanent online account in order that some or all of this data solely must be entered as quickly as.
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